Proceeds will fully support the Mothers’ Endowment campaign launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum to establish a AED 1 billion endowment for education projects worldwide.
25 March 2024 • Four Seasons Resort Dubai at Jumeirah Beach • Organised by MBRGI with Emirates Auction, RTA, etisalat by e&, and du
Total raised
AED 38.095 M
All proceeds to education
RTA special plate numbers
AED 29.025 M
10 plates
etisalat by e& numbers
AED 4.135 M
11 numbers
du numbers
AED 4.935 M
10 numbers
Overview
The Most Noble Number charity auction for special numbers, held yesterday evening in Dubai, raised a total of AED 38.095 million. Funds will support the Mothers’ Endowment campaign to implement education projects in underprivileged communities in collaboration with humanitarian organisations, giving millions the tools and skills to lead independent lives.
Leading businessmen and philanthropists attended as 31 special numbers were auctioned: 10 RTA special plate numbers, 10 du mobile numbers, and 11 etisalat by e& mobile numbers.
RTA Plate Numbers — Winning Bids
| Plate | Winning Bid |
|---|---|
| O 74 | AED 2,500,000 |
| O 51 | AED 3,000,000 |
| V 39 | AED 4,000,000 |
| P 42 | AED 3,225,000 |
| Q 49 | AED 3,000,000 |
| T 95 | AED 2,500,000 |
| U 53 | AED 2,800,000 |
| U 79 | AED 2,550,000 |
| W 62 | AED 2,775,000 |
| W 85 | AED 2,675,000 |
etisalat by e& — Winning Bids
| Number | Winning Bid |
|---|---|
| 054 555 5555 | AED 2,875,000 |
| 056 144 4444 | AED 150,000 |
| 056 911 1111 | AED 285,000 |
| 054 888 8881 | AED 250,000 |
| 054 555 5551 | AED 125,000 |
| 054 400 0001 | AED 75,000 |
| 056 888 8800 | AED 105,000 |
| 056 448 8888 | AED 70,000 |
| 056 444 4499 | AED 45,000 |
| 056 300 0004 | AED 80,000 |
| 056 434 4444 | AED 75,000 |
du — Winning Bids
| Number | Winning Bid |
|---|---|
| 058 777 7770 | AED 290,000 |
| 058 777 7771 | AED 120,000 |
| 058 777 7772 | AED 190,000 |
| 058 777 7773 | AED 150,000 |
| 058 777 7774 | AED 180,000 |
| 058 777 7775 | AED 160,000 |
| 058 777 7776 | AED 175,000 |
| 058 777 7777 | AED 3,200,000 |
| 058 777 7778 | AED 305,000 |
| 058 777 7779 | AED 165,000 |
What’s next
Other Most Noble Number auctions continue this week across the UAE, including the Abu Dhabi Police online auction for 555 special plate numbers via eca.ae/app, closing on 26–27 March.
How to contribute
- Campaign website: Mothersfund.ae
- Toll-free call centre: 800 9999
- Bank transfer (AED) to Emirates Islamic:
AE79 0340 0037 0847 2909 201 - SMS for Etisalat by e& users: send Mother to 1034, 1035, 1036, or 1038
- DubaiNow app → “Donations” tab
- Jood community platform: Jood.ae